Top 6 Tips for Small Business Looking To Embrace Social Media Marketing

For small businesses, social media marketing is essential. It can be the difference between having a successful enterprise or a struggling trade. This is due to the large potential that social media marketing presents.

Unlike multinational organisations, small sized businesses do not have huge marketing budgets to conduct sufficient market research. As a result, social media offers the opportunity for small businesses to directly communicate with customers and discuss all aspects of the business. Businesses can gain vital information relating to their services, and in return, market products and see where improvements can be made.

However, using social media marketing is not as simple as logging into Facebook or Twitter and posting comments. Utilising these websites from a business prospective requires a careful balance of time and strategy. Here are six tips for small businesses looking to embrace social media marketing.

Plan an effective strategy– Before you create a website that bundles all social media websites that you’re planning to sign up to, outline key targets and the ways needed to employ them. Decide which social media websites to use, who within the company will carry it out and what method will be used to assess the progress of the campaign.

Locate your customers– Conduct market research to establish which social media websites your customers predominantly use. For potential customers, search keywords and topics relating to your business to find out relevant blogs and forums to join and communicate.

Time management – As social media marketing can be very time consuming, it is important to find enough time during the business day to communicate with customers and build effective relationships. Customers who see regular activity or have their queries and questions answered are more likely to follow the business and recommend their services. Remember though; don’t just market your business, listen to what your customers have to say.

Be the specialist– Pass on useful information and give solutions that will help customers. This will not only show you’re an expert in your industry, but it will also help build a rapport between you and your customers.

Integrate personality – The best way to maintain relationships is to write honestly and openly. Customers are more willing to communicate with people they like as opposed to business representatives. Another way of incorporating personality is to display a ‘human’ picture and not just the business logo. You should use the same personality when you create a website for your business, so people will recognise the brand.

Offer incentives– Make online customers feel as though they are valuable by offering exclusive discounts and promotions. This will help sustain interest and ensure customers feel integrated in the business.

By implementing these tips, small businesses can effectively promote and expand their online brand, and in the long run, gain more customer awareness. Well planned social media marketing will leave customers talking and consequently; they will be more likely to buy into the brand. Ultimately the key to success is hard work. Posting comments now and again, will only lead to customers disregarding the business, whereas, active weekly posts will result in an online presence that customers can trust and depend on.

Options for Filing and Reporting Small Business Taxes

Large and small businesses all around the United States are required to file and pay taxes. Small business taxes are applied and determined differently than those of larger corporations. To accurately report and pay taxes business owners are encouraged to follow these helpful preparation tips.

Small business owners have the option of filing their own tax returns or they can hire the help of a professional. Professional tax help can come from a certified public accountant (CPA) or professional tax preparer. Each individual is likely to accurately prepare a small business tax return; however, many business owners prefer working with a certified public accountant (CPA). In addition to a filing a federal or state small business tax return, a certified public accountant is experienced in keeping all financial records in order. Having all financial records in order may allow business owners to claim additional tax deductions or tax credits.

It is possible for a small business owner to prepare their own returns; however, the process is often long and sometimes difficult. To make the process easy many people take a tax course or they purchase a tax software program. The majority of tax courses offer valuable information and helpful tips to those who may have to pay taxes. These courses are usually available at a local college or an establish tax preparation business for a small fee.

Since owning and operating a business is a large project there are many business people who are unable to find the time to take a tax preparation course. These people are likely to purchase a tax software program. Tax software programs can be purchased from a traditional retail store or they can be paid for and downloaded off of the internet. The majority of individuals using a tax software program to determine if they owe any money are required to use the premium software versions because they are usually the only tax software versions that supply the forms needed.

When preparing their own taxes entrepreneurs are urged to keep in mind all of the tax deductions that they qualify for. There are many business owners who do not realize that they could qualify for multiple tax deductions. The majority of office supplies and other equipment that is required to operate a business is tax deductible. It is also possible for the owner of the business to donate some of their old office equipment or supplies to a charity. These donations are considered charitable deductions. Many small business owners make the mistake of just tossing out their old equipment because they do not realize that they can receive deductions for donating old equipment as well as purchasing new equipment. Taking a tax preparation course, using a software program, or hiring the services of a professional are great ways for them to learn about the deductions that they may qualify for.

Many business owners decided to start preparing their own taxes only to later learn that figuring out small business taxes is more difficult than they anticipated. Those who are unable to complete their small business tax returns or feel that they made a mistake on the tax forms can take their partially completed tax forms to a professional tax preparer for assistance and further completion.

Business Brokers

Business brokers help you in the sale and purchase of businesses. They charge fees for providing brokerage services. The fees depend on the size of the business, the final sale and the purchase price. There are different business brokers for dealing with different kind of businesses. For example, some of them might specialize in mergers, and others in acquisitions. Apart from the fixed fee, most of the brokers also charge commissions. The commission can be computed on the basis of the selling or purchase price of the business. The larger the price, the greater the leverage to negotiate commission rates with a business broker.

If you have sold your business or purchased a new one you might feel you don’t need the help of a business broker, especially if you know the prospective seller or buyer well. But if you are entering a new industry, buying or selling a big business, or do not know the buyer or seller you are dealing with, then a business broker can be of great help. Business brokers not only help in negotiating and taking one through the complete transaction, but they have a wide range of contacts. They could find you a better deal through these contacts.

Business brokers are good at making discreet inquiries in the market to find potential buyers or sellers, and a much higher price than what you are presently being offered. If you have a small business to sell, you might not be able to get in touch with a big company which you see as a potential buyer. But a business broker could do that. They are in touch with most of the big corporations. In fact, some of the business brokers specialize in dealing only in small businesses. The list of business brokers in your area could be available either online or at the local chamber of commerce.